The Pipo Chair embodies structural beauty, strength, and comfort. To launch this design icon, we created a contemporary digital experience and a bold wild posting campaign. Through photorealistic 3D modeling and refined UX/UI, the campaign seamlessly merged physical and digital storytelling, inviting audiences to fall in love with the chair’s sculptural form.
About the project
PROBLEM
Building Awareness for a Design-Driven Icon
With no prior market recognition, Pipo needed a launch strategy that elevated it beyond furniture—transforming it into an object of desire. The challenge was to visually articulate its seamless construction and ergonomic flow while creating a consistent brand presence across web and print.
SOLUTION
A Multi-Sensory Experience Combining 3D, Digital, and Print
We designed a high-impact, digital-first campaign, leveraging photorealistic 3D modeling to showcase the chair’s intricate craftsmanship. The landing page embodied a contemporary, editorial aesthetic, blending minimal UI with bold, structured typography. The wild posting series used striking red backdrops and fluid compositions to highlight Pipo’s organic curvature in urban settings.
The result was a visually cohesive and emotionally resonant campaign that positioned Pipo as a statement piece—one that invites interaction, admiration, and connection.
ROLE
Art Director
UI Designer
SERVICES
Web Design
Motion Design
DM and Experiential
3D
(4)
Pipo
OVERVIEW
The Pipo Chair embodies structural beauty, strength, and comfort. To launch this design icon, we created a contemporary digital experience and a bold wild posting campaign. Through photorealistic 3D modeling and refined UX/UI, the campaign seamlessly merged physical and digital storytelling, inviting audiences to fall in love with the chair’s sculptural form.
About the project
PROBLEM
Building Awareness for a Design-Driven Icon
With no prior market recognition, Pipo needed a launch strategy that elevated it beyond furniture—transforming it into an object of desire. The challenge was to visually articulate its seamless construction and ergonomic flow while creating a consistent brand presence across web and print.
SOLUTION
A Multi-Sensory Experience Combining 3D, Digital, and Print
We designed a high-impact, digital-first campaign, leveraging photorealistic 3D modeling to showcase the chair’s intricate craftsmanship. The landing page embodied a contemporary, editorial aesthetic, blending minimal UI with bold, structured typography. The wild posting series used striking red backdrops and fluid compositions to highlight Pipo’s organic curvature in urban settings.
The result was a visually cohesive and emotionally resonant campaign that positioned Pipo as a statement piece—one that invites interaction, admiration, and connection.
ROLE
Art Director
UI Designer
SERVICES
Web Design
Motion Design
DM and Experiential
3D
(4)
Pipo
OVERVIEW
The Pipo Chair embodies structural beauty, strength, and comfort. To launch this design icon, we created a contemporary digital experience and a bold wild posting campaign. Through photorealistic 3D modeling and refined UX/UI, the campaign seamlessly merged physical and digital storytelling, inviting audiences to fall in love with the chair’s sculptural form.
About the project
PROBLEM
Building Awareness for a Design-Driven Icon
With no prior market recognition, Pipo needed a launch strategy that elevated it beyond furniture—transforming it into an object of desire. The challenge was to visually articulate its seamless construction and ergonomic flow while creating a consistent brand presence across web and print.
SOLUTION
A Multi-Sensory Experience Combining 3D, Digital, and Print
We designed a high-impact, digital-first campaign, leveraging photorealistic 3D modeling to showcase the chair’s intricate craftsmanship. The landing page embodied a contemporary, editorial aesthetic, blending minimal UI with bold, structured typography. The wild posting series used striking red backdrops and fluid compositions to highlight Pipo’s organic curvature in urban settings.
The result was a visually cohesive and emotionally resonant campaign that positioned Pipo as a statement piece—one that invites interaction, admiration, and connection.
ROLE
Art Director
UI Designer
SERVICES
Web Design
Motion Design
DM and Experiential
3D
(4)