For an exclusive Belgian Moon event, we developed a visually immersive marketing campaign designed to showcase the work of a featured local artist, celebrating the unique creative talent of the event’s host city. The campaign transformed traditional event materials into interactive, collectible experiences, using the artist’s signature doodle-style illustrations to create a playful and engaging activation.
About the project
PROBLEM
Honoring Local Artists Through a Belgian Moon Experience
Belgian Moon has a deep connection to art, craft, and culture, making local artists a natural fit for brand storytelling. However, traditional event marketing often lacks the personal, location-specific touch needed to create an authentic connection with the community. The challenge was to design materials that not only promoted the event but also highlighted the featured artist’s work in a way that reflected the creative spirit of the city.
SOLUTION
A Playful and Immersive Celebration of Local Talent
We created a cohesive collection of event materials that showcased the featured artist’s hand-drawn, doodle-style illustrations, tying them into the local creative culture. The artwork was seamlessly integrated across keycards, tote bags, socks, baby onesies, and collectible prints, giving attendees a piece of their city’s artistic expression. The campaign’s centerpiece was an interactive, color-your-own figurine, inviting guests to engage with the artwork in a hands-on way. By transforming event materials into functional keepsakes, the campaign not only reinforced Belgian Moon’s commitment to art but also provided a platform to elevate local artists and celebrate the creativity of the event’s location.
ROLE
Art Director
SERVICES
Merchandise
DM and Experiential
3D
(4)
Belgian Moon
OVERVIEW
For an exclusive Belgian Moon event, we developed a visually immersive marketing campaign designed to showcase the work of a featured local artist, celebrating the unique creative talent of the event’s host city. The campaign transformed traditional event materials into interactive, collectible experiences, using the artist’s signature doodle-style illustrations to create a playful and engaging activation.
About the project
PROBLEM
Honoring Local Artists Through a Belgian Moon Experience
Belgian Moon has a deep connection to art, craft, and culture, making local artists a natural fit for brand storytelling. However, traditional event marketing often lacks the personal, location-specific touch needed to create an authentic connection with the community. The challenge was to design materials that not only promoted the event but also highlighted the featured artist’s work in a way that reflected the creative spirit of the city.
SOLUTION
A Playful and Immersive Celebration of Local Talent
We created a cohesive collection of event materials that showcased the featured artist’s hand-drawn, doodle-style illustrations, tying them into the local creative culture. The artwork was seamlessly integrated across keycards, tote bags, socks, baby onesies, and collectible prints, giving attendees a piece of their city’s artistic expression. The campaign’s centerpiece was an interactive, color-your-own figurine, inviting guests to engage with the artwork in a hands-on way. By transforming event materials into functional keepsakes, the campaign not only reinforced Belgian Moon’s commitment to art but also provided a platform to elevate local artists and celebrate the creativity of the event’s location.
ROLE
Art Director
SERVICES
Merchandise
DM and Experiential
3D
(4)
Belgian Moon
OVERVIEW
For an exclusive Belgian Moon event, we developed a visually immersive marketing campaign designed to showcase the work of a featured local artist, celebrating the unique creative talent of the event’s host city. The campaign transformed traditional event materials into interactive, collectible experiences, using the artist’s signature doodle-style illustrations to create a playful and engaging activation.
About the project
PROBLEM
Honoring Local Artists Through a Belgian Moon Experience
Belgian Moon has a deep connection to art, craft, and culture, making local artists a natural fit for brand storytelling. However, traditional event marketing often lacks the personal, location-specific touch needed to create an authentic connection with the community. The challenge was to design materials that not only promoted the event but also highlighted the featured artist’s work in a way that reflected the creative spirit of the city.
SOLUTION
A Playful and Immersive Celebration of Local Talent
We created a cohesive collection of event materials that showcased the featured artist’s hand-drawn, doodle-style illustrations, tying them into the local creative culture. The artwork was seamlessly integrated across keycards, tote bags, socks, baby onesies, and collectible prints, giving attendees a piece of their city’s artistic expression. The campaign’s centerpiece was an interactive, color-your-own figurine, inviting guests to engage with the artwork in a hands-on way. By transforming event materials into functional keepsakes, the campaign not only reinforced Belgian Moon’s commitment to art but also provided a platform to elevate local artists and celebrate the creativity of the event’s location.
ROLE
Art Director
SERVICES
Merchandise
DM and Experiential
3D
(4)