For Klick Health’s Ideas Exchange (IDX), we created an exclusive commemorative book that encapsulated the event’s disruptive thinking and visionary discussions. Designed as a collector’s piece, the book wasn’t just meant to be read—it was meant to be experienced. Housed in a matte black, powder-coated metal case, the book lit up upon removal, symbolizing the spark of innovation ignited at IDX.
About the project
PROBLEM
Capturing the Essence of a Game-Changing Event
IDX is where healthcare, technology, and science collide to shape the future. The challenge was to translate this energy into print, crafting a keepsake that felt as revolutionary as the ideas shared on stage. A standard book wouldn’t suffice—it needed to be bold, immersive, and unforgettable.
SOLUTION
A Multi-Sensory Editorial and Experiential Design
We pushed beyond traditional editorial design to create a multi-sensory artifact that embodied the bold, futuristic nature of IDX. The book was encased in a matte black, powder-coated metal shell, exuding sophistication while maintaining an air of mystery. Upon removal, a custom lighting mechanism activated, illuminating the book and symbolizing the exchange of transformative ideas. Inside, a high-contrast editorial design fused glitch-inspired graphics, striking photography, and structured typography, creating an experience that felt alive, digital, and cinematic. The result was more than a book—it was a statement piece, capturing the essence of IDX and leaving a lasting impression on its attendees.
ROLE
Creative Director
SERVICES
Packaging
AR
Klick Health - IDX
OVERVIEW
For Klick Health’s Ideas Exchange (IDX), we created an exclusive commemorative book that encapsulated the event’s disruptive thinking and visionary discussions. Designed as a collector’s piece, the book wasn’t just meant to be read—it was meant to be experienced. Housed in a matte black, powder-coated metal case, the book lit up upon removal, symbolizing the spark of innovation ignited at IDX.
About the project
PROBLEM
Capturing the Essence of a Game-Changing Event
IDX is where healthcare, technology, and science collide to shape the future. The challenge was to translate this energy into print, crafting a keepsake that felt as revolutionary as the ideas shared on stage. A standard book wouldn’t suffice—it needed to be bold, immersive, and unforgettable.
SOLUTION
A Multi-Sensory Editorial and Experiential Design
We pushed beyond traditional editorial design to create a multi-sensory artifact that embodied the bold, futuristic nature of IDX. The book was encased in a matte black, powder-coated metal shell, exuding sophistication while maintaining an air of mystery. Upon removal, a custom lighting mechanism activated, illuminating the book and symbolizing the exchange of transformative ideas. Inside, a high-contrast editorial design fused glitch-inspired graphics, striking photography, and structured typography, creating an experience that felt alive, digital, and cinematic. The result was more than a book—it was a statement piece, capturing the essence of IDX and leaving a lasting impression on its attendees.
ROLE
Creative Director
SERVICES
Packaging
AR
Klick Health - IDX
OVERVIEW
For Klick Health’s Ideas Exchange (IDX), we created an exclusive commemorative book that encapsulated the event’s disruptive thinking and visionary discussions. Designed as a collector’s piece, the book wasn’t just meant to be read—it was meant to be experienced. Housed in a matte black, powder-coated metal case, the book lit up upon removal, symbolizing the spark of innovation ignited at IDX.
About the project
PROBLEM
Capturing the Essence of a Game-Changing Event
IDX is where healthcare, technology, and science collide to shape the future. The challenge was to translate this energy into print, crafting a keepsake that felt as revolutionary as the ideas shared on stage. A standard book wouldn’t suffice—it needed to be bold, immersive, and unforgettable.
SOLUTION
A Multi-Sensory Editorial and Experiential Design
We pushed beyond traditional editorial design to create a multi-sensory artifact that embodied the bold, futuristic nature of IDX. The book was encased in a matte black, powder-coated metal shell, exuding sophistication while maintaining an air of mystery. Upon removal, a custom lighting mechanism activated, illuminating the book and symbolizing the exchange of transformative ideas. Inside, a high-contrast editorial design fused glitch-inspired graphics, striking photography, and structured typography, creating an experience that felt alive, digital, and cinematic. The result was more than a book—it was a statement piece, capturing the essence of IDX and leaving a lasting impression on its attendees.
ROLE
Creative Director
SERVICES
Packaging
AR