Canon Canada's website faced branding and UX challenges. The redesign harmonized brand elements and enhanced user experience. A comprehensive design system, mobile-first approach, page templates, image library, and interactive guidelines ensured consistent branding and seamless navigation. The result was an engaging journey, empowering users to effortlessly explore Canon Canada's products and services.
About the project
PROBLEM
Canon Canada's journey to brand excellence through striking a balance
Canon Canada faced inconsistent branding and poorUX on their website. The brand lacked consistency, while the outdated UX and UI hindered information accessibility. Unsupported technology added to the challenges. Users struggled to learn about products and find support from authorized vendors. A solution was needed to balance brand consistency and UX, enabling seamless content discovery.
SOLUTION
Design system success to empower brand consistency for Canon Canada
The redesign harmonized brand elements with an enhanced UX. A comprehensive design system established guidelines for typography, colors, and imagery. A responsive component library, page templates, and interactive guidelines ensured consistent branding and navigation. The solution achieved brand excellence and improved UX, resulting in an engaging journey.
ROLE
Design Director
SERVICES
Design System (Styleguide)
Component Library (Responsive)
Page Templates
Imagine Library
Interactive Reference and Guidelines
(4)
Canon Canada
OVERVIEW
Canon Canada's website faced branding and UX challenges. The redesign harmonized brand elements and enhanced user experience. A comprehensive design system, mobile-first approach, page templates, image library, and interactive guidelines ensured consistent branding and seamless navigation. The result was an engaging journey, empowering users to effortlessly explore Canon Canada's products and services.
About the project
PROBLEM
Canon Canada's journey to brand excellence through striking a balance
Canon Canada faced inconsistent branding and poorUX on their website. The brand lacked consistency, while the outdated UX and UI hindered information accessibility. Unsupported technology added to the challenges. Users struggled to learn about products and find support from authorized vendors. A solution was needed to balance brand consistency and UX, enabling seamless content discovery.
SOLUTION
Design system success to empower brand consistency for Canon Canada
The redesign harmonized brand elements with an enhanced UX. A comprehensive design system established guidelines for typography, colors, and imagery. A responsive component library, page templates, and interactive guidelines ensured consistent branding and navigation. The solution achieved brand excellence and improved UX, resulting in an engaging journey.
ROLE
Design Director
SERVICES
Design System (Styleguide)
Component Library (Responsive)
Page Templates
Imagine Library
Interactive Reference and Guidelines
(4)
Canon Canada
OVERVIEW
Canon Canada's website faced branding and UX challenges. The redesign harmonized brand elements and enhanced user experience. A comprehensive design system, mobile-first approach, page templates, image library, and interactive guidelines ensured consistent branding and seamless navigation. The result was an engaging journey, empowering users to effortlessly explore Canon Canada's products and services.
About the project
PROBLEM
Canon Canada's journey to brand excellence through striking a balance
Canon Canada faced inconsistent branding and poorUX on their website. The brand lacked consistency, while the outdated UX and UI hindered information accessibility. Unsupported technology added to the challenges. Users struggled to learn about products and find support from authorized vendors. A solution was needed to balance brand consistency and UX, enabling seamless content discovery.
SOLUTION
Design system success to empower brand consistency for Canon Canada
The redesign harmonized brand elements with an enhanced UX. A comprehensive design system established guidelines for typography, colors, and imagery. A responsive component library, page templates, and interactive guidelines ensured consistent branding and navigation. The solution achieved brand excellence and improved UX, resulting in an engaging journey.
ROLE
Design Director
SERVICES
Design System (Styleguide)
Component Library (Responsive)
Page Templates
Imagine Library
Interactive Reference and Guidelines
(4)