CaringCrowd, a public health initiative by Johnson & Johnson, plans to increase brand awareness and improve messaging through a pre-launch campaign. This will create a strong online presence, enhance user experience, and inspire action towards improving public health.
About the project
PROBLEM
Low Awareness, Inconsistent Messaging Hindering CaringCrowd's Success
CaringCrowd faces challenges due to low brand awareness and inconsistent messaging. Its fragmented identity and lack of recognition hinder progress. Without a cohesive message, it struggles to connect with the audience and provide a seamless user experience. Addressing low awareness, unifying messaging, and enhancing user experience are essential.
SOLUTION
A Comprehensive Pre-Launch Strategy to Unleashing CaringCrowd's Potential
A comprehensive pre-launch campaign will be implemented to overcome challenges. Crafting a cohesive brand identity and unifying messaging will build trust and connection. Enhancing the user experience through a user-centric design approach and creating a compelling landing page to drive engagement and motivate donations.
ROLE
Creative Director
SERVICES
UX/UI
Design System (Styleguide)
Component Library (Responsive)
Landing Page
Social Media
DM and Experiential
(4)
Caring Crowd
OVERVIEW
CaringCrowd, a public health initiative by Johnson & Johnson, plans to increase brand awareness and improve messaging through a pre-launch campaign. This will create a strong online presence, enhance user experience, and inspire action towards improving public health.
About the project
PROBLEM
Low Awareness, Inconsistent Messaging Hindering CaringCrowd's Success
CaringCrowd faces challenges due to low brand awareness and inconsistent messaging. Its fragmented identity and lack of recognition hinder progress. Without a cohesive message, it struggles to connect with the audience and provide a seamless user experience. Addressing low awareness, unifying messaging, and enhancing user experience are essential.
SOLUTION
A Comprehensive Pre-Launch Strategy to Unleashing CaringCrowd's Potential
A comprehensive pre-launch campaign will be implemented to overcome challenges. Crafting a cohesive brand identity and unifying messaging will build trust and connection. Enhancing the user experience through a user-centric design approach and creating a compelling landing page to drive engagement and motivate donations.
ROLE
Creative Director
SERVICES
UX/UI
Design System (Styleguide)
Component Library (Responsive)
Landing Page
Social Media
DM and Experiential
(4)
Caring Crowd
OVERVIEW
CaringCrowd, a public health initiative by Johnson & Johnson, plans to increase brand awareness and improve messaging through a pre-launch campaign. This will create a strong online presence, enhance user experience, and inspire action towards improving public health.
About the project
PROBLEM
Low Awareness, Inconsistent Messaging Hindering CaringCrowd's Success
CaringCrowd faces challenges due to low brand awareness and inconsistent messaging. Its fragmented identity and lack of recognition hinder progress. Without a cohesive message, it struggles to connect with the audience and provide a seamless user experience. Addressing low awareness, unifying messaging, and enhancing user experience are essential.
SOLUTION
A Comprehensive Pre-Launch Strategy to Unleashing CaringCrowd's Potential
A comprehensive pre-launch campaign will be implemented to overcome challenges. Crafting a cohesive brand identity and unifying messaging will build trust and connection. Enhancing the user experience through a user-centric design approach and creating a compelling landing page to drive engagement and motivate donations.
ROLE
Creative Director
SERVICES
UX/UI
Design System (Styleguide)
Component Library (Responsive)
Landing Page
Social Media
DM and Experiential
(4)